In this spot, beverage producer Radenska launched a then-new brand of refreshing carbonated soft drink called Radenska IN. It was less carbonated, made from natural mineral water, contained natural carbon dioxide bubbles and the freshness of the fruit. It was the latter that was captured in three different flavours in every bottle of Radenska IN.
We looked for fresh fruit where it is most authentic, at the market. We used it to show the lightness of the drink, which we achieved with beautifully animated 3D fruits of different colours, shapes, and textures, rising up into the sky before our eyes in a poetic and light tempo. The icing on the cake comes at the end when we use 3D animation to show the fruit reverting back to the shape of water.