Sun, sea, heat and a new taste of summer are presented in this TV spot by the Cockta brand. Cockta Chinotto, a new refreshing soft drink free of artificial colours and flavours. It is named after a citrus fruit from the Citrus genus, which is believed to have evolved as a mutation in the evolution of the bitter orange. Hence its characteristic bitter taste, perfect for hot summer days.
In cooperation with an advertising agency, we prepared a TV ad with the help of their bright illustrations of intense colors, where we put them into an animated form. This means we gave them soul and made them move, conjuring up the refreshing world of Cockta Chinotto's summer flavour. This turned the casualness of the summer heat into real fun and holiday pleasure.