Celtra is a company that helps brands and agencies transform their digital advertising workflows to deliver the creativity that makes them work. They offer out-of-the-box programmatic solutions through creative advertising and marketing automation. To show this in a series of videos, they gave products individual characters that literally stand out from the box or packaging. These were developed in collaboration with the Ljudje design studio.
Of course, each one has its own personality and is special in its own way, but they all reflect the positive energy and dynamic nature of the business. We gave all these 2D characters – one general character representing the company as a whole and five individual ones – a third dimension and a lot of life. Through animated action, we made them present themselves in all their glory and demonstrate the essence of what they bring to their users.