Generally speaking, we always want more in life - well, at least when it comes to the good things. More power, more friends. More experience, more time. More fun, more creativity. More megapixels, more love. But there are also things for which the opposite applies. Like with Beck's beer, which is made with just four ingredients. Just the ones that give it its distinctive taste and freshness.
The power of nature and natural elements, such as the power of the sea, is shown with 3D computer animation in an iconic shot of waves crashing into a stone lighthouse. Neon light signs in Beck's distinctive colour scheme and the style of the bar wall furnishings complement the different situations depicted in the TV spot. They were all prepared in post-production.