In this TV spot, A1 Slovenia's »Start of something great« is represented by the then-new 4G network or the transition to it. 4G LTE is the fourth generation of mobile communications, offering data speeds around 10 times faster than third-generation networks, or 3G. These have made smartphones very comparable to PCs, with much better multimedia and gaming capabilities.
The incredible situation of sailing through a rich cereal field, which requires huge amounts of data to be transmitted or recorded in real-time, is no longer a problem with 4G. We have demonstrated the simplicity and speed of data transmission with flocks of fireflies rushing from one user to another, and sailing by simulating a sailing boat gliding over ears of grain.